SafeCareEnglishবাংলা

Privacy Policy

Last updated: 12 September 2026

Safe Care Services ("SafeCare", "we", "us", "our") respects your privacy and the privacy of every child in our care. This Privacy Policy explains, in plain language, what personal information we collect through our website (safecarebd.com), the SafeCare parent app, and our centers; why we collect it; how we use, share, and protect it; and the choices you have. It applies to visitors of our website, parents and guardians who enroll a child or use our services, and users of the SafeCare parent app. It does not cover the separate software platform we license to other daycares and preschools, which those organizations operate under their own terms.

1. Introduction & scope

Safe Care Services operates registered Day Care (ages 6 months–8 years), Corporate Day Care, Event & Drop-in Care, After-School Programs, Meals & Nutrition support, Training & Workshops, Elder Care, and Domestic Help Placement services from our centers in Dhaka, Bangladesh, under Trade License No. TRAD/DNCC/027461/2024.

This policy applies wherever we collect personal information — through our website, our enrollment and inquiry forms, our centers, and the SafeCare parent app. By visiting our website, enrolling a child, or using the parent app, you are agreeing to the practices described here.

If any part of this policy is unclear, or you would like it explained further, please contact us — we would rather explain something twice than have you unsure of how your information is handled.

2. Information we collect

Contact details you provide through our inquiry, enrollment, or contact forms — your name, phone number, and email address. Your phone number is also your login to the SafeCare parent app.

Your home address, and — for staff — a present and permanent address, kept so we can reach a family in an emergency and so we can meet statutory employment record-keeping duties. This is typed in by you or by our office; we never read location from your device.

Child information provided by guardians at enrollment and afterward — the child's name, date of birth, guardian details, and the health information caregivers need to look after a child safely: allergies, medical conditions, medications, immunisation records, blood group, and doctor contacts.

Emergency contacts and authorized pickup persons — the name, phone number, and relationship of anyone other than you who may be contacted about your child or may collect them.

Government identity documents — a National ID (NID) number, and a scan or photo of the NID, passport, or driving licence, for guardians, authorized pickup persons, and employees. Our staff cross-check the ID of whoever collects a child against the authorization on file before releasing that child; for employees it is part of the statutory employment record. It is never used for anything else and is stored in a private bucket that is only reachable through short-lived signed links.

Payment information handled directly by our licensed payment processors, SSLCommerz and bKash — we never see or store your full card number or mobile-wallet PIN on our own systems. We do keep the invoices, receipts, payment claims you report, and your payment history.

App usage information and logs, such as check-in/check-out times, meal and nap logs, and activity updates through the SafeCare parent app — used only to keep your own family informed.

Photos and videos of your child’s day that the daycare shares with you, and any you attach to a message or your profile.

Messages you exchange with the daycare inside the app, including their text, attachments, read status, and any voice notes recorded and sent in a conversation.

An internal account identifier that links you to your children, your messages, and your invoices, and — if you turn notifications on — a push-notification token identifying the one device an alert should be delivered to. The token is used for nothing else and is dropped when you sign out.

Crash reports and basic technical data from the app — device model, operating system, and app version — sent to our error-monitoring provider (Sentry) purely so we can find and fix faults. They carry no advertising identifier and are not used for tracking.

Basic device and technical information from our website, such as browser type, general location (city-level, inferred from IP address), pages visited, and referring pages — used to keep the site working well and to understand overall usage.

Cookies, as described in Section 7 below.

3. How we collect it

We collect information directly from you — through our website forms, during enrollment paperwork, and through your ongoing use of the SafeCare parent app.

Information about a child is collected only from that child's parents or guardians, whether at enrollment or through later updates. We do not collect information directly from children — children are never asked to fill in a form, create an account, tick a consent box, or otherwise interact directly with our website, app, or payment systems.

Basic technical information (like browser type or pages visited) is collected automatically by standard web technology whenever you browse our website, in the same way most websites work.

4. How we use your information

To provide and manage the childcare, corporate day care, event and drop-in care, after-school, training, elder-care, and domestic-help placement services you request.

To process enrollment inquiries, respond to messages, and prepare and send digital invoices.

To process online payments securely through our licensed payment partners.

To operate the SafeCare parent app, including guardian-verified pickup, meal/nap/activity logging, and photo updates for your own child.

To meet safety obligations, including verifying that only guardians listed on a child's profile are permitted to collect that child.

To improve our website and services, based on aggregate, non-identifying usage patterns.

To send service-related communications, and — only with your separate consent — occasional promotional messages (see Section 15).

5. Legal basis for processing

In plain terms, we only use your information where we have a proper reason to. Most often that reason is contract performance: we need certain information — like a child's name and a guardian's contact details — simply to deliver the care service you have enrolled for.

Sometimes the reason is your consent — for example, ticking the checkbox before an online payment, or agreeing to receive optional marketing messages. You can withdraw consent for anything optional at any time.

Sometimes the reason is our legitimate interest in running a safe, well-functioning service — for example, using basic website analytics to improve our site, or verifying guardian identity at pickup to protect the children in our care.

And sometimes the reason is a legal obligation — for example, keeping certain financial records for accounting and tax purposes, or responding to a lawful request from an authority.

6. Children's privacy

We care for children as young as six months old, so protecting their privacy matters enormously to us. Any information about a child is collected exclusively from that child's parents or guardians — never directly from the child.

A child's information is used solely to provide safe, appropriate care and to keep that child's own family informed through the parent app. It is never used for marketing, and it is never shared with third parties for advertising purposes.

Children are not asked to create accounts, agree to terms, or otherwise interact directly with our website, the parent app, or our payment systems.

7. Cookies & analytics

To be direct: our website does not use third-party advertising or tracking cookies. We do not run ad networks, retargeting pixels, or cross-site tracking on safecarebd.com.

We may use a small number of essential cookies needed for the site to function correctly, such as remembering your language preference (English or Bangla).

Where we use analytics to understand how our website is used — which pages are visited, how many visitors we get — those tools are privacy-respecting and limited to aggregate site-usage insight. They are not used to build advertising profiles of individual visitors, and that data is never sold.

8. Payment information

Online payments made through our website or the SafeCare parent app are processed by SSLCommerz (for cards) and bKash (for mobile wallets), both licensed Bangladeshi payment processors.

Your card number, card CVV, and mobile-wallet PIN are entered directly into SSLCommerz's or bKash's own secure payment interfaces — SafeCare's systems never see or store this information.

Before any online payment can be completed, you must tick a blank checkbox confirming you have read and agree to our Terms & Conditions, this Privacy Policy, and our Return & Refund Policy. Payment is blocked until this box is checked.

Approved refunds are processed within 7 to 10 working days, per our published Return & Refund Policy.

9. How we share information

We work with a small number of trusted service providers ("sub-processors") who help us run our website and app, each with access limited to what their role requires:

Sanity.io manages the content on our marketing website — blog posts, staff profiles, and gallery images. It does not handle enrollment or payment data.

Cloudflare hosts and delivers our marketing website (safecarebd.com) so it loads quickly and reliably.

Vercel hosts the SafeCare parent app that families use for daily updates and invoicing.

Fly.io hosts the backend systems that power the parent app — logging check-ins, meals, naps, and activities.

SSLCommerz and bKash process online payments directly, as described in Section 8.

Our email delivery provider receives the email address an invoice or daily digest is sent to, together with the contents of that email.

The Expo push service delivers notifications to phones through Apple and Google, receiving the device push token and the title and body of each notification. In Bangla: Expo পুশ সার্ভিস.

OpenAI, a speech-to-text provider in the United States, receives the audio of a voice note so it can be shown as text. This is switched off unless a daycare turns it on, and it applies to voice notes only — never to photos, documents or messages.

Beyond these service providers, we may disclose information where required by law, court order, or lawful request from a government or law-enforcement authority, or to protect the safety of a child, staff member, or the public. If SafeCare is ever involved in a merger, acquisition, or sale of business assets, personal information may transfer to the new owner, who would remain bound by commitments consistent with this policy. We do not, and will not, sell your personal information to anyone.

10. International data transfers

Sanity.io, Cloudflare, Vercel, Fly.io, SSLCommerz, bKash, our email delivery provider, the Expo push service and OpenAI operate global infrastructure, so some personal information may be processed on servers located outside Bangladesh as part of these providers' standard operations.

Wherever that happens, SafeCare requires that appropriate safeguards remain in place to protect your information, consistent with the commitments in this policy.

11. Data retention

Enrollment and child records are kept for as long as a child is actively enrolled, plus a reasonable period afterward — both so families can re-enrol smoothly and to meet accounting and legal recordkeeping needs.

Payment records are retained for as long as required for accounting, tax, and audit purposes under Bangladeshi law.

If you simply make an inquiry and do not go on to enroll, we keep that information for a reasonable period to follow up, and then delete it if no enrollment results.

You can ask us to delete information sooner — see Section 13 for how, and the limits that apply.

12. Data security

We use encrypted connections (HTTPS) across our website and the parent app, so information is protected in transit.

Access to personal information within our organization is limited to staff who need it to do their job — for example, only your center's caregivers and administrators can see your child's daily logs.

Card and wallet credentials never pass through our own systems, since payments are handled entirely by our licensed payment partners.

If a security incident were ever to compromise personal information we hold, we are committed to investigating promptly and notifying affected families and, where required, the relevant authorities, in line with Bangladeshi law.

13. Your rights & choices

You may ask us to: tell you what personal information we hold about you or your child (access); correct information that is inaccurate or out of date (correction); or delete information we hold, subject to records we are legally required to keep, such as certain financial records (deletion).

To exercise any of these, contact us at support@772inc.com or call +880 1700-761332. We will respond within a reasonable time and let you know what we can do.

14. Photos in the parent app

Photos shared through the SafeCare parent app are visible only within your own child's family view — to the guardians listed on that child's profile — so you can see your child's day.

We do not use these photos publicly, in marketing, on our website, or on social media without asking first. Any such use requires separate, explicit consent from a guardian.

15. Marketing communications & opt-out

We always send transactional messages that are part of using our service — invoices, payment confirmations, and pickup-related or safety notices. These cannot be opted out of, since they are necessary to operate your account safely.

Any promotional messages — for example, about a new program, workshop, or seasonal offer — are optional. You can opt out of these at any time by contacting support@772inc.com, with no effect on the childcare services you receive.

16. Changes to this policy

We may update this Privacy Policy from time to time, for example as our services or technology partners change. The current version is always available on this page, with the "last updated" date shown at the top. Where a change is significant, we will make reasonable efforts to let enrolled families know directly.

17. Contact us / how to raise a concern

Questions, requests, or concerns about this policy or how your information is handled can be sent to support@772inc.com or by calling +880 1700-761332, or raised in person at our flagship center: House-60, Road-06, Section-12, Block-A, Pallabi, Mirpur, Dhaka-1216, Bangladesh, Saturday–Thursday, 8:00 AM–7:00 PM.

We aim to resolve any concern directly and promptly. If you feel a concern has not been addressed, you remain free to raise it with the relevant authorities in Bangladesh.

Questions about this policy? Contact us at support@772inc.com